The word Logo originates from the ancient Greek “Logos” (λόγος), meaning “Word”.
Many factors come into play in creating a logo that is globally recognized and enduring, like the Coca-Cola logo (a brand tied to the Word; see article on “Coca-Cola”).
Logo
לוגו
Gematria = 45
= Gematria of “Adam”
אדם
A logo serves to identify an entity instantly.
Man is the logo of God.